Watchmaking Craftsmanship
2 articles
Watches & Jewelry
Why Audemars Piguet Is Turning Watchmaking Geometry Into High Jewelry
Audemars Piguet strategically enters high jewelry with the Royal Oak Joaillerie collection, leveraging its iconic watchmaking savoir-faire and design language. This move amplifies craftsmanship and serves as a testing ground for artisanal skills, rather than a simple commercial diversification.
Santiago Acosta·October 25, 2026
Watches & Jewelry
Why the Breguet Tourbillon Stopped Being About Accuracy and Became About Art
Originally invented by Abraham-Louis Breguet in 1801 to counteract gravity's effect on pocket watches, the tourbillon's functional necessity for accuracy has diminished in modern wristwatches. Today, its value lies in showcasing exceptional artisanal skill through intricate craftsmanship like guilloché, hand-engraving, and Grand Feu enamelling.
Santiago Acosta·June 26, 2026