Swatch
2 articles
The Edit
Swatch demands $170M from Samsung for watch face designs
A London High Court found Samsung liable for trademark infringement in 2022, prompting Swatch to demand $170 million in damages for digital watch face replicas.
Julian Beaumont·June 27, 2026
Watches & Jewelry
Two Strategies Explain Every Watch Collaboration: Synergy and Disruption
Watch collaborations can be understood through two distinct strategic models: synergistic partnerships that reinforce brand identity and disruptive collaborations that generate hype by colliding different market tiers. The Omega x Swatch "Moonswatch" exemplifies the disruptive approach, subverting traditional price models to create unprecedented market energy.
Santiago Acosta·June 18, 2026