Grooming & Wellness
The $33 Billion Face of Modern Masculinity: How Gen Z Is Remaking the Skincare Market
The global men's skincare market is projected to exceed $33 billion by 2033, fueled by Gen Z's adoption of self-care and the influence of digital culture. This boom is characterized by premiumization and a significant shift in modern masculinity.
Amélie Richard·June 3, 2026
