Creative Control

2 articles

The OTB Group headquarters and Viktor & Rolf atelier seamlessly integrated, bathed in sunlight, representing a new era of unified vision and creative synergy in fashion.

OTB Group fully acquires Viktor & Rolf fashion house

After years of partial ownership, OTB Group has now acquired the final 30% stake in Viktor & Rolf, taking full control of the avant-garde fashion house.

Katerina Volkova·June 5, 2026

A Renaissance artist diligently working in their studio, with a wealthy patron observing the creative process, symbolizing the historical relationship of art patronage.

Culture

From Servant to Partner: The Evolving Power Dynamic in Art Patronage

Art patronage has evolved from artists serving as subservient craftspeople dictated by wealthy patrons to a dynamic of choice and negotiation. Modern relationships require a delicate balance between artist autonomy and patron influence, fostering co-creation or potential conflict.

Katerina Volkova·June 4, 2026